Catalyst We see design as a catalyst for conversation and strive to create autonomous visual objects capable of acting independently and supporting a project’s development. This requires maintaining openness and humility throughout the creative process: exchange and attentive listening are at the heart of our practice.
Contextual We produce precise, well-documented, and carefully referenced work. The choices we make are always grounded in the specific context of each project. This methodological rigor enables us to navigate complex projects and bring distinctive narratives to life through our designs.
Purposeful We seek a balance between methodological rigour and visual sensitivity. Each project reflects meticulous attention to form, colour, and typography, in a continuous pursuit of precision and impact. The care invested in production, from materials to finishes, embodies our commitment to quality and consistency, from the initial concept to the final outcome.
Commitment Environmental concerns permeate every aspect of our lives, not only as designers, but also as citizens. We are particularly interested in the interplay between professional practice and social awareness. The studio allocates 1% of its annual revenue to support European organisations dedicated to environmental protection.
‘The history of schools perhaps began with a [wo]man starting to teach others in the shade of a tree. And certainly a [wo]man sheltering [their] child started teaching him the names of things. Thus the story of pedagogy is more a story of love than a story of didactic materials. Then the tree grew and grew, or perhaps its shadow grew ever larger (…)’
— Superstudio, Five Fundamental Acts: Education. Storyboard of Life, Education, Ceremony, Love, Death: Education 4 (1972) [Gender alterations by In the shade of a tree]